A high energy session unfolded at Restaurant India 2025 x HoCat 2025, Mumbai, centered on “India on Plate: The Next Growth Frontier,” decoding why India is rapidly emerging as one of the most influential and high potential expansion markets for global F&B brands.
Led and moderated by Ashita M., CEO of Franchise India Holdings Limited, the discussion explored strategic frameworks essential for successful market entry, operational resilience, and long term international growth.
The discussion highlighted several key insights, including India’s rapidly growing consumer base and the vast market potential it offers. Speakers also emphasized the importance of crafting effective “global local” product and menu strategies, choosing the right market entry model to support long term expansion, and navigating India’s operational complexities while building strong, resilient business systems.
The session was particularly impactful with the participation of Christian Jordan Mailoa, Head of International Franchise Development at Sour Sally Group, who represented Sour Sally the Asia’s Best Frozen Yogurt Brand.
His presence highlighted Sour Sally’s commitment to global expansion and reinforced the brand’s position as one of Asia’s fastest scaling F&B innovators.
Sour Sally was glad to share valuable insights in this discussion and to be part of such a significant event.
05 December 2025
