Sour Sally Officially Certified Halal by MUI: A Testament to Commitment in Halal Compliance and Health
Sour Sally, a leading frozen yogurt (froyo) brand under PT Berjaya Sally Ceria, has officially received halal certification from LPPOM MUI (The Assessment Institute for Foods, Drugs, and Cosmetics of the Indonesian Ulema Council). This certification was issued on February 23, 2023, marking a significant milestone after 15 years of operation in Indonesia.
The First Halal-Certified Frozen Yogurt in Indonesia
According to LPPOM MUI, Sour Sally has become the first frozen yogurt in Indonesia to obtain halal certification. The certification process included a thorough evaluation of raw materials, production facilities, and operational management, ensuring compliance with the Halal Product Assurance System (SJPH) with an A (Excellent) rating.
Nurul Fajrina S.TP, National Halal Partnership Manager at LPPOM MUI, stated, "Based on LPPOM MUI's observations, Sour Sally is the first frozen yogurt in Indonesia to be halal-certified. We hope this achievement will inspire other businesses to obtain halal certification as well."
Halal Logo Placement by MUI
As a formal acknowledgment, the MUI Halal logo was officially placed on March 8, 2023, at the Sour Sally outlet in Emporium Pluit Mall, Jakarta. The event was attended by representatives from BPJPH, LPPOM MUI, Ustadz Aris Kurniawan, and Donny Pramono Ie, CEO and Founder of Sour Sally.
Halal Certification Benefits for Consumers
This halal certification aims to provide greater assurance and confidence for customers, especially those who prioritize consuming halal food and beverages.
During the event, Ustadz Aris Kurniawan emphasized that halal certification brings blessings to businesses, as it ensures that their products comply with Islamic law and principles.
Donny Pramono Ie's Commitment: Healthy, Delicious, and Halal
On this occasion, Donny Pramono Ie, CEO and Founder of Sour Sally, expressed his gratitude to the LPPOM MUI team for their guidance and support in achieving Halal Assurance System Status with an A (Excellent) rating.
"Now that Sour Sally is officially halal, I hope our customers can enjoy our products with even greater peace of mind—not only because they are delicious but also because their halal integrity is guaranteed," said Donny.
He further explained that Sour Sally represents an urban healthy lifestyle through its nutritious frozen yogurt.
"For customers who have always wanted to try Sour Sally but hesitated due to the lack of a halal certificate, now they can enjoy it worry-free! Sour Sally is not only tasty but also beneficial for digestive health," Donny added.
Encouraging Other Businesses to Get Halal Certification
Furthermore, Donny encouraged other entrepreneurs to obtain halal certification to ensure their products meet the highest standards of quality and halal compliance.
"Finally, Sour Sally is officially halal! So, for fellow business owners who haven't obtained their halal certification yet—don't be left behind! Let’s get certified and ensure our products are safe for everyone," he concluded.
Sour Sally: A Halal Urban Healthy Lifestyle
As a pioneer of frozen yogurt in Indonesia, Sour Sally has always prioritized a healthy lifestyle by offering high-quality frozen yogurt. Now, with halal certification, Sour Sally further strengthens its commitment to providing nutritious, high-quality, and halal products. With this certification, customers can now enjoy Sour Sally with complete peace of mind and confidence anytime, anywhere.
